Fitness & Lifestyle Group
Head of Production 2020-2021

In my role as Head of Production I led a team of five - two designers, a video producer, copywriter and our production manager - to deliver assets across the group’s brands including Goodlife Health Clubs, Fitness First, Jetts New Zealand, Zap Fitness 24/7 and Barry’s Bootcamp. During this time we led development of the group’s DAM solution.

Other notable projects included working with VMLY+R and the Goodlife Brand Strategy team to deliver the first iteration of the Goodlife brand campaign “Good for Life”; working with the Fitness First Brand Strategy team to roll out their “Put Yourself First” campaign; and the delivery of customer segment-driven paid media creative across display and social for all our key brands.