Goodlife Health Clubs
Head of Design 2018-2020
In my role at Goodlife I was the head of the Design team and was responsible for concepting and output of all brand campaigns and BAU sales campaigns, including photo and video shoot direction for print, large format OOH, video, motion graphics and social.
I worked closely with the Head of Marketing in brand development. I also oversaw motion graphics and video creation for the Arena Fitness HIIT product.
12 Week Challenge 2019
Launch assets for the 2019 Goodlife 12WC, a fitness program with two categories - one focused on endurance, strength and athletic ability; the other on body and lifestyle transformation. Members get access to online fitness community and nutrition resources, and compete to win with the assistance of their personal trainer.
Given the different angles of both of these challenges I went in two different directions - a harder, more in your face digital look for the more seasoned fitness enthusiasts; and a more approachable and welcoming look and feel for the transformation challengers who wanted to build healthy habits and routine.
Design, Layout, Photography Direction
Photography by Dylan Evans
Train Your Way Campaign
Large format nationwide OOH campaign - mix of phase 1 and phase 2 below. The brief was to showcase not only the range of training options available at Goodlife; but also to promote a welcoming ‘fitness for all’ environment showing the fun of movement and the Goodlife community.
September 2020
Photography Direction, Design, Layout
Photography by Dylan Evans
